Friday, March 4, 2011

Dodge Grand Caravan Does Have Everything – Including Lowest Price

If you’ve spotted Dodge brand’s Never Neutral campaign around the country, you might have seen this reference to its Grand Caravan minivans: We gave our minivan everything; So you can do anything.

And, one of the things that Dodge just gave its minivan is the lowest price available in the United States. As of March 1, the MSRP of the 2011 Grand Caravan Express is reduced $1,000 to $23,995 – the lowest MSRP minivan in the country. The MSRP for the 2011 Grand Caravan Mainstreet is reduced $250 to $25,745. Both models’ MSRPs exclude $835 destination charges.

“We added a number of safety, performance and efficiency features to the 2011 Grand Caravan Express and Mainstreet models, without taking away any features from our 2010 lineup,” said Fred DePerez, head of Dodge Minivan Marketing.

“They’re already a solid value. By dropping the price on them, we’re telling the U.S. family that we’re looking out for your budget as well as your driving performance and safety,” he added.

Through the first couple months of 2011, the Dodge Grand Caravan is the #1 selling minivan in the United States, with 18,368 units sold. That’s a 34% increase over January and February 2010. The nearest minivan competitor is 2,602 minivans or 16% behind.

Among the upgrades for the 2011 Grand Caravan are a new fuel-efficient Chrysler Pentastar 3.6 liter, V-6 engine, updated front and side airbag system, and noticeably improved interior comforts.

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