Commercials have come a long way. Today, through the use of various types of technology and special effects, it's not uncommon to see commercials in super slow motion or 3-D. If you've flipped on the TV in recent months, chances are you've seen one of the new Jeep commercials with a vehicle in regular motion, then it suddenly slows and you have a close-up, slow-motion look at the vehicle including what's going on underneath.
It wasn't that long ago where life and commercials were much simpler, where the commercial was based solely on the merits of the product. Want an example? Check out this great spot on the CJ Wrangler.
Saturday, October 30, 2010
Thursday, October 21, 2010
Dodge Journey gets Pentastar engine, new interior for 2011
It's not over yet. Dodge continues to unleash new products to the market; introducing the new 2011 Dodge Journey, its mid-size crossover with "right sized" proportions, five- or seven-passenger seating, innovative storage solutions, abundant safety and security features, all-wheel-drive capability and models packaged for a variety of lifestyles.
For 2011, Dodge takes what was good and makes it better. The Dodge Journey receives a major overhaul with a completely redesigned and retuned suspension, a new V-6 engine and a gorgeous new interior. And that's not all. Journey also features the latest and greatest in vehicle connectivity and customization with the Chrysler Group's new PowerNet electrical architecture. Owners will feel like they have the world at their fingertips with the Journey's available touch-screen command center, Uconnect Touch.
From navigation to dual-zone climate controls to the ability to check fuel prices, the all-new Uconnect Touch media center makes life in the new 2011 Dodge Journey an excellent adventure for the driver and passengers. Four Uconnect Touch models are available, all featuring easy-to-use controls and class-leading technology. With its touch-screen display and user-friendly touch-key categories, connecting and controlling personal devices is simple, intuitive and customizable.
The 2011 Dodge Journey is nimble, composed and handles well in all driving and road conditions. Chrysler Group engineers improved routine ride handling by re-engineering the suspension geometry, adding new, improved premium tires and redesigning the steering for a more precise and coordinated response. Overall, customers will be treated to an energetic, fun-to-drive experience behind the wheel.
In addition, at 283 horsepower and 260 lb.-ft. of torque, the 2011 Dodge Journey equipped with the new 3.6-liter Pentastar V-6 engine delivers a 20 percent boost in power compared with the V-6 engine it replaces. It's mated to the smooth-shifting six-speed transmission.
Drivers also will be treated to a smooth, quiet ride. Engineers reduced noise, vibration and harshness by installing new, premium sound-deadening treatments and insulation throughout the vehicle.
But perhaps the most rewarding surprise is Journey's new interior. Customers will step into world-class levels of craftsmanship and comfort. A beautifully crafted one-piece instrument panel sets the tone. A new, larger cluster with standard electronic vehicle information center (EVIC) is positioned in the center of the new gauges. It's a full-color display backlit in Dodge red lights, giving it a soft glow unlike any in the segment. New, integrated center stack bezels are less angular and more sculpted, and designers softened the radius to make more room for the driver's knees. The heating and cooling outlets are also redesigned to make them better looking and better functioning.
The center console gets a lot of extra cushion on the tilt-and-slide armrest. Lift the lid, and there's a larger center storage bin with a 12-volt outlet and USB port where owners can hook up their MP3/iPod charging connections and hide them away.
The design team also worked to make the Journey's interior more comfortable. They moved the shifter and cupholders, making it easier for drivers and passengers to get their coffee and soda without having to lean over and under the dash. There's also a larger front storage bin with side nets. The new multi-functioning three-spoke Dodge brand steering wheel with integrated controls and a wider, longer, soft-touch armrest transform the driver's seat into a cockpit-like experience. Comfortable new seats might just make drivers want to take the long way home to get a little extra seat time. The Dodge Journey offers six new interior color and trims to complete the makeover.
On the outside, Journey maintains its sculpted, clean, aggressive lines, and adds a new front fascia that sports the signature Dodge Brand "split crosshair" honeycomb grille. The fog lamp bezels are bigger and bolder, and Journey models with the Pentastar 3.6-liter V-6 get a new, unique more aggressive lower fascia with the honeycomb texture in the grille (late availability). New 19-inch wheels, a new, less angular rear fascia and "ring of fire" LED taillamps wrap it up from front to back.
Journey also is loaded with an abundance of safety and security features, including: standard advanced multi-stage front passenger air bags, active head restraints, electronic stability control (ESC) with all-speed traction control, electronic roll mitigation and brake assist, new driver-side knee blocker air bag, supplemental side-curtain air bags covering all three rows, supplemental front-seat-mounted side air bags, four-wheel anti-lock disc brakes, LATCH child seat anchor system and trailer sway control.
It will arrive in U.S. dealerships in fourth quarter of 2010.
For 2011, Dodge takes what was good and makes it better. The Dodge Journey receives a major overhaul with a completely redesigned and retuned suspension, a new V-6 engine and a gorgeous new interior. And that's not all. Journey also features the latest and greatest in vehicle connectivity and customization with the Chrysler Group's new PowerNet electrical architecture. Owners will feel like they have the world at their fingertips with the Journey's available touch-screen command center, Uconnect Touch.
From navigation to dual-zone climate controls to the ability to check fuel prices, the all-new Uconnect Touch media center makes life in the new 2011 Dodge Journey an excellent adventure for the driver and passengers. Four Uconnect Touch models are available, all featuring easy-to-use controls and class-leading technology. With its touch-screen display and user-friendly touch-key categories, connecting and controlling personal devices is simple, intuitive and customizable.
The 2011 Dodge Journey is nimble, composed and handles well in all driving and road conditions. Chrysler Group engineers improved routine ride handling by re-engineering the suspension geometry, adding new, improved premium tires and redesigning the steering for a more precise and coordinated response. Overall, customers will be treated to an energetic, fun-to-drive experience behind the wheel.
In addition, at 283 horsepower and 260 lb.-ft. of torque, the 2011 Dodge Journey equipped with the new 3.6-liter Pentastar V-6 engine delivers a 20 percent boost in power compared with the V-6 engine it replaces. It's mated to the smooth-shifting six-speed transmission.
Drivers also will be treated to a smooth, quiet ride. Engineers reduced noise, vibration and harshness by installing new, premium sound-deadening treatments and insulation throughout the vehicle.
But perhaps the most rewarding surprise is Journey's new interior. Customers will step into world-class levels of craftsmanship and comfort. A beautifully crafted one-piece instrument panel sets the tone. A new, larger cluster with standard electronic vehicle information center (EVIC) is positioned in the center of the new gauges. It's a full-color display backlit in Dodge red lights, giving it a soft glow unlike any in the segment. New, integrated center stack bezels are less angular and more sculpted, and designers softened the radius to make more room for the driver's knees. The heating and cooling outlets are also redesigned to make them better looking and better functioning.
The center console gets a lot of extra cushion on the tilt-and-slide armrest. Lift the lid, and there's a larger center storage bin with a 12-volt outlet and USB port where owners can hook up their MP3/iPod charging connections and hide them away.
The design team also worked to make the Journey's interior more comfortable. They moved the shifter and cupholders, making it easier for drivers and passengers to get their coffee and soda without having to lean over and under the dash. There's also a larger front storage bin with side nets. The new multi-functioning three-spoke Dodge brand steering wheel with integrated controls and a wider, longer, soft-touch armrest transform the driver's seat into a cockpit-like experience. Comfortable new seats might just make drivers want to take the long way home to get a little extra seat time. The Dodge Journey offers six new interior color and trims to complete the makeover.
On the outside, Journey maintains its sculpted, clean, aggressive lines, and adds a new front fascia that sports the signature Dodge Brand "split crosshair" honeycomb grille. The fog lamp bezels are bigger and bolder, and Journey models with the Pentastar 3.6-liter V-6 get a new, unique more aggressive lower fascia with the honeycomb texture in the grille (late availability). New 19-inch wheels, a new, less angular rear fascia and "ring of fire" LED taillamps wrap it up from front to back.
Journey also is loaded with an abundance of safety and security features, including: standard advanced multi-stage front passenger air bags, active head restraints, electronic stability control (ESC) with all-speed traction control, electronic roll mitigation and brake assist, new driver-side knee blocker air bag, supplemental side-curtain air bags covering all three rows, supplemental front-seat-mounted side air bags, four-wheel anti-lock disc brakes, LATCH child seat anchor system and trailer sway control.
It will arrive in U.S. dealerships in fourth quarter of 2010.
Tuesday, October 19, 2010
Jeep Sends "Call of Duty" Wrangler Into Battle
The Jeep name is deeply tied to the go-anywhere, barebones machines of World War II. Though the vehicles themselves have come a long way since then, the association with war--or at least war games--continues with the 2011 Jeep Wrangler Call of Duty: Black Ops edition. Announced today, the vehicle gets a "military-style" visual treatment and a handful of other upgrades.
Thirty-two inch tires, a unique Call of Duty graphics package that adds a military flair, taillamp guards, a Mopar fuel-filler door, and dark Rubicon wheels build on the base Wranger Rubicon package. The overall look is meant to emulate the look of the virtual Jeep vehicles in the Call of Duty: Black Ops game.
“It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,” said Mark Lamia, Studio Head of game developer Treyarch. “Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.”
Built in partnership with Activision, the company behind the blockbuster Call of Duty video game series, the COD: Black Ops Edition Wrangler will hit showrooms soon at $30,625 for the two-door and $33,500 for the four-door.
Thirty-two inch tires, a unique Call of Duty graphics package that adds a military flair, taillamp guards, a Mopar fuel-filler door, and dark Rubicon wheels build on the base Wranger Rubicon package. The overall look is meant to emulate the look of the virtual Jeep vehicles in the Call of Duty: Black Ops game.
“It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,” said Mark Lamia, Studio Head of game developer Treyarch. “Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.”
Built in partnership with Activision, the company behind the blockbuster Call of Duty video game series, the COD: Black Ops Edition Wrangler will hit showrooms soon at $30,625 for the two-door and $33,500 for the four-door.
Thursday, October 14, 2010
The Ram Truck Brand and Yahoo! Music Launch First-Ever “Ram Country” Music Channel
The Ram Truck Brand is proud to usher in a new way to experience your favorite country music artists with the launch of “Ram Country” on Yahoo! Music. Sponsored exclusively by the Ram Truck Brand, this new channel combines the best of both worlds to bring you the ultimate music experience.
Not only will Ram Country bring you closer to all of the songs you love, you’ll also have a chance to get up close and personal with your favorite personalities. Short docu-reality segments will get behind the soundchecks and lifestyles of country crooners and will include live acoustic sessions to quick hometown tours.
Check it out.
Tuesday, October 12, 2010
Laramie Longhorn is the big winner
While Longhorns fans walked away from the Cotton Bowl disappointed with a 28-20 defeat at the hands of the rival Oklahoma Sooners, in the end, fans of both teams couldn't help but be impressed by another Longhorn -- the Laramie Longhorn truck by Ram.
The folks from Ram introduced the Longhorn edition truck at the State Fair during the Red River Rivalry weekend. Simply put, it was a big hit.
Check out a couple of videos including the official unveiling of the truck by Ram Truck Brand President and CEO, Fred Diaz as well as some of the fun the Ram Trucks team had around the Fair Park grounds.
The folks from Ram introduced the Longhorn edition truck at the State Fair during the Red River Rivalry weekend. Simply put, it was a big hit.
Check out a couple of videos including the official unveiling of the truck by Ram Truck Brand President and CEO, Fred Diaz as well as some of the fun the Ram Trucks team had around the Fair Park grounds.
Tuesday, October 5, 2010
New 2011 Dodge Charger Recaptures Iconic Past
In looking to the future, the designers at Dodge sought to recapture the past with the all-new 2011 Dodge Charger – inspired by its iconic second generation 1960s ancestor. Its iconic design is combined with modern features such as fastback four-door coupe proportions, world-class performance, craftsmanship and refinement, and state-of-the-art connectivity features. The efficient and aerodynamic exterior of the 2011 Dodge Charger is sure to strike an emotional chord with Dodge performance enthusiasts of all generations.
Built at the Brampton Assembly Plant in Brampton, Ont., Canada, the 2011 Dodge Charger will rev up showrooms during the fourth quarter of 2010.
While awaiting its arrival, here's a sneak peak of what you can expect:
With its sinister "ready to attack the road" face, the all-new Dodge Charger puts the world's best E-segment sedan competitors between its new "split crosshair" signature grille. Its sculpted all-new body is a conscious nod to its deep heritage and muscle-car roots. The Charger’s profile is the result of countless hours in the wind tunnel, with its lower hood line, faster windshield and radically raked backlight to its tighter wheel openings, lower sill and race-car-like flat underbody.
The aluminum hood features dual “scallops” that bring a sculptured, performance look to the front end, while large body-side scallops deliver a striking undulating A-line across the doors. Iconic horizontal "coke bottle" or "double-diamond" body-side styling runs the length of the car to create a tapering silhouette accented with muscular front and rear fenders. An all-new signature taillamp design incorporates 164 illuminating LEDs to form its signature "racetrack" graphic to give the new Charger its unmistakable character.
The 2011 Dodge Charger’s interior cockpit consists of premium materials throughout. The all-new Charger features a new thick-rimmed three-spoke Dodge steering wheel for enhanced performance feel and grip. Charger’s passengers will be surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations.
The all-new 2011 Dodge Charger’s state-of-the-art Uconnect® Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. Uconnect Touch includes Garmin® navigation, dual-zone climate controls and the ability to check fuel prices with the integration of available SIRIUS Travel Link.
Maximizing its unibody's world-class structural stiffness, Dodge Charger engineers tuned the cabin for sound quality (rather than sound level) by isolating powertrain, road and wind noise. In addition, Charger's unibody packages material and structural design improvements includes dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush roll-framed doors with triple seals and acoustic wheel-well liners. All designed to absorb road noise and quiet the cabin.
As the Dodge brand’s flagship, the chassis of the 2011 Charger is designed, engineered and fine-tuned to deliver a level of quality, capability and refinement that rivals the very best European, Asian and North American E-segment sedans. With its new second-generation E-segment rear-wheel drive (RWD) architecture, Dodge Charger offers world-class suspension-tunings with re-designed geometry making for a nimble, balanced chassis.
Engineered to perform against the best E-segment sport sedans, the 2011 Dodge Charger SE and Charger Rallye feature the new 3.6-liter Pentastar engine. For maximum thrills, efficiency and best-in-class power, the new Dodge Charger R/T lineup features the 5.7-liter HEMI™ V-8 engine with four-cylinder mode FuelSaver Technology.
The all-new 2011 Dodge Charger R/T with all-wheel-drive (AWD) features a re-thought stance and 19-inch wheels. The AWD preserves the Charger's character and deepens its performance envelope in the most treacherous conditions. The Charger AWD features a segment-exclusive active transfer case and front-axle disconnect system to improve fuel economy by up to 5 percent. No other major automotive manufacturer offers the combination of these two independent technologies. Dodge Charger’s innovative AWD system seamlessly transitions between RWD and AWD with no driver intervention.
Finally, the all-new 2011 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and Electronic Stability Control (ESC) with segment-exclusive Ready-alert Braking and Rainy Day Brake Support safety features. Safety and security features available for the first time on the Dodge Charger include adaptive-cruise control (ACC) with forward-collision warning (FCW), blind-spot monitoring (BSM) with rear cross path (RCP) detection and ParkView™ rear back-up camera with grid lines, all designed to provide the driver with added confidence while behind the wheel.
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