By now, you probably know how proud Dodge is of the all-new 2011 Dodge Charger. The car manages to blend the spirit of Mopar into a functional package that’s as efficient as it is fun-to-drive. With its muscular bodywork that pays homage to the Chargers of old and its completely re-styled interior, by Dodge's account the Charger is a winner on every front. But did you know that the team that brought the 2011 Charger to life is made up of some of the most talented women in the auto industry?
While the all-star squad is led by Chris Barman, it features a host of women in key roles essential to putting the Charger on the road. Those include positions like product development, manufacturing, quality and purchasing as well as finance and public relations. Barman took the time to speak about his team at Inforums annual Auto Show Breakfast.
“The Dodge Charger team is a diverse and high-performance group,” Barman said. “It is important to recognize this team includes a higher than normal percentage of women in key leadership positions. This diversity is a source of energy, innovation and unconventional perspectives that enable the Dodge Charger to be a very special product.”
Chrysler has always taken great pride in being a company that prizes diversity on every level of its operations. In fact, it has racked up a laundry list of awards for efforts in inclusion. It was named one of the 100 best companies for working mothers by Working Mother magazine 12 times now, and the Human Rights Campaign Foundation has recognized it as one of our country’s leading corporations supporting diversity and inclusion five times. In fact, Hispanic Business magazine placed Chrysler on its prestigious Diversity Elite 60 list in both 2009 and 2010.
For Dodge, diversity isn’t about taking home awards. It’s about how reaching out and including a variety of world viewpoints, makes their vehicles some of the very best products on the market right now. It’s a way of thinking that permeates every level of its infrastructure. Just ask CEO Sergio Marchionne.
“Culture is the fabric that holds organizations together. It is not just an ingredient for success; it is the essence of success itself,” Marchionne wrote. “This is why my leadership team and I are committed to creating an atmosphere where all of our people feel respected and valued, because every person plays an important role in shaping our future, including employees, our supply base, our marketing and our dealer network. Chrysler Group LLC and its people have a future with promise. We will reach the full measure of that promise only as one, united diverse team.”
The team that stands behind the 2011 Dodge Charger is living proof of Marchionne’s words. Dodge couldn’t have produced a vehicle as capable, stylish, affordable and well-built as the one on sale right now without the help of many diverse hands.
Kudos to Dodge!
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