Tuesday, January 25, 2011

Chrysler Brand Sets its Sight on Dallas as it Kicks Off 'Blogger Game On Road Trip'

The Chrysler Brand kicked off its "Blogger Game On Road Trip" when they handed over the keys to two new 2011 Chrysler 200 sedans to bloggers who will drive the vehicles from Detroit to Dallas.

The Chrysler brand delivered the keys to three sets of bloggers to drive the new 2011 Chrysler 200 sedans and make their way to Dallas. Along the way, bloggers posted their road trip experience and driving impressions of the Chrysler 200. The first set of bloggers drove from Detroit to Pittsburgh to attend the AFC Divisional playoff game. The second set of bloggers headed to Chicago and now a third set will complete their road trip in Dallas.

"The 'Blogger Game On Road Trip' will provide current and potential customers with a unique behind-the-wheel perspective of the fun and adventure to be had while traveling across the country in the new 2011 Chrysler 200," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Whether it's commuting to work or embarking on a road trip with friends, the Chrysler 200 provides drivers with confident handling performance in all types of driving situations."

Bloggers have made a point to visit sports-related landmarks along the way, like the Pro Football Hall of Fame. Football fans and car enthusiasts can follow the adventures from the "Blogger Game On Road Trip" on the brand's Facebook (http://www.facebook.com/Chrysler) and Twitter (http://twitter.com/chryslerautos) sites.

Chrysler brand Facebook followers also will have a chance to get in on some big game action by showing the brand their "true colors." Facebook fans who submit a football fan photo in front of any Chrysler brand vehicle will have an opportunity to win the "Ultimate Football Fan Package." The Ultimate Football Fan Package includes a TV, video game system, football-themed video game and, of course, a grill, and much more. Facebook followers can vote for their favorite photo; the photo with the most votes will determine who will win the package.

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