Retro-inspired cars seem to get frequent updates to stay fresh and sell-worthy, as demonstrated by the never-ending stream of special-edition Mustangs and Camaros. Dodge is getting its entry in on that action by releasing the Mopar ’10 Challenger, a factory-customized version of the muscle car.Dodge will make just 500, all of them painted black with gloss-black 20-inch wheels and a blacked-out grille. Customers get a choice of blue, red, or silver accent stripes and graphics. The Mopar ‘10 Challengers wear a new hood with functional scoop and pins, and an array of Mopar logos. Interior touches consist of Katzkin leather seating, a leather-wrapped steering wheel, a numbered Mopar ’10 plaque, and a chrome Mopar shifter. All cars come with a signed concept sketch (seen above), a build book, and a Mopar car cover.
Dodge says a cold-air intake and the hood scoop should yield an extra 15 hp, for a total of about 391 with a manual transmission and 387 with the automatic. The Challenger also has strut-tower braces front and rear, and rides on Super Track Pac suspension, a new option for the 2010 model year. Normally a $400 option for the Challenger R/T, the package includes self-leveling dampers, a larger rear anti-roll bar, a 3.06:1 axle ratio, performance brake pads, 20-inch Goodyear Eagle F1 Super Car tires, and the ability to fully disable the car’s stability control.
Many manufacturers launch tricked-out special editions toward the end of a model’s run to boost sales, but Chrysler says that’s not that case with the Mopar ’10: Challenger sales are reportedly up 125 percent year-over-year. The car will be available from any Dodge dealer in the U.S. or Canada. It costs $38,000 with an automatic transmission or $39,000 with a manual. The company expects about 80 percent of customers to opt for the slushbox.
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